Whisky Hammer

Whisky Auction Solution

Whisky Hammer

Our Solution & Results

Whisky Hammer has grown to become one of the UK’s leading online whisky auction houses, serving a global online marketplace for buyers and sellers of rare whisky with around 1,400 bottles sold under the hammer each month.

mtc designed and built the leading whisky auction platform to drive the business forward. The E-commerce platform brings together whisky enthusiasts, collectors, investors and consumers from each corner of the globe to partake in monthly auctions.

Tech Integrations

Solutions Grown

Whisky Auction Platform

Business Size

Medium (SME)

Website Link


Whisky Hammer

Explore The Design

Whisky Hammer

Big Numbers Online, an auction solution that works. The platform has delivered over 28,000 lots sold, valued at ~£6.5million with a record lot sold to date - £161,500 for a cask of Macallan (1989 Vintage).