str

Global Data Platform

str

Our Solution & Results

str provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London.

Following the acquisition of another mtc client, AM:PM Hotels we were delighted to be invited to tender for the new STR website. As a global business, the website brief was truly an enterprise-level requirement.

We re-designed the str.com website with an enhanced, mobile-enabled UX as well as providing a Drupal 8 Content Management System (CMS). The CMS also included ecommerce designed and built using Drupal Commerce as well as integrating global regions settings and content covering Chinese, Japanese, Spanish, Italian, German, Portuguese-Brazil, and French languages.

Tech Integrations

Solutions Grown

Ecommerce, Data Apps

Business Size

Large

Website Link

str.com

str

Explore The Design

str

Some of the features and frameworks we have setup

The website also features both Salesforce and Helpdesk integrations to ensure lead generation throughout website via web-to-lead. mtc also provide full Azure cloud hosting and Dev Ops Support as part of our partnership. The STR project is a fantastic example of the results of modern technology integrated into a company who are experts in their industry to set a new industry standard for a digital presence.

Redesigned str.com to enable an enhanced, mobile enabled UX.

Enhanced CMS speed and performance globally.

Salesforce and Helpdesk integrations to ensure lead generation throughout website via web to lead.

Fully built on Drupal 8 CMS Platform. ecommerce setup with Drupal Commerce

Enabled geo-location driven site navigation and onsite marketing.

Global regions settings and content covering Chinese, Japanese, Spanish, Italian, German, Portuguese-Brazil, and French languages.

Full advanced Analytics including Advanced ecommerce tracking.

Full bespoke Custom trend product builder.

API integrations for users, pricing, products, currencies.

Ability to accommodate growth for new industries.

Positioned site for future marketing automation.

Azure cloud hosting and Dev Ops Support.

Client Testimonial

Thank you to the many departments, testers, language proofers, content loaders and developers that helped on this project from STR and mtc. This has truly been a collaborative effort with world-class results.

STR project has been a fantastic example of the results of modern technology integrated into a company who are experts in their industry to set a new industry standard website.  Internally at STR the website has been a big hit and we are pleased with the final results, thanks again to mtc.