Our Solution & Results
iKrush is a leading women's fashion Ecommerce business. Working with mtc since 2012, we have been on the journey together to move iKrush from the high street to the digital high street.
The business offers a fabulous range of women’s clothing, shoes and accessories. Staying ahead of the trends is one of the key strategic strengths of the business offering unique styles and prints.
The business today operates from a custom-built warehouse facility and has a fully integrated ecommerce platform designed and built by mtc. The website features a host of integrations including Clearpay, Klarna, Apple Pay, Android Pay and PayPal and hosted on elastic AWS for big campaigns throughout the year.
Explore The Design
Growing Ikrush's online sales ever YOY
iKrush had a clear strategy for sourcing the right fashion products at the right time. mtc had to provide iKrush with an ecommerce website / platform that would allow them to quickly and effectively take these products to market.
We consulted with iKrush on the design, and look and feel they wanted to create, identifying the competition and how we could push iKrush to the forefront. We also identified a number of features, working collaboratively with iKrush that would help increase traffic, conversions and revenue growth.We mapped out an ambitious sales growth pattern with iKrush, and worked together on creating a website which would help them go on to achieve this.
The majority of Ikrush's audience are using mobile. We approached this project from a mobile first design position in order to give the site the best conversion for it's audience. The design is clear and CTA driven to drive the user down the sales funnel to boost sales.
The Products all have the ability to showcase images large and appealing to the user. Key selling tools such as clearpay and Klarna are prominent on the page to entice users to purchase which has help boost sales long term.
Having multiple express payment options on the Ikrush website is key to the sites success. It has reduced basket abandonment and helped user checkout quicker the first time and on every return. Having main payment methods and pay later methods ensures you capture all the potential abandonment factors on the basket.
Key Selling Tools
To deliver the sales levels iKrush were aiming for, as a new start business was very challenging and so we had to harness multiple sales channels.We worked closely with iKrush, with a focus on rapid development and release of new features such as Klarna to give a competitive edge in the online market place up against some of the UK's top retailers in the fast-fashion market.
The growth iKrush achieved was phenomenal and resulted in them being nominated as Online Business of the Year which is a very prestigious award at the Scottish Business Awards.
We have helped Ikrush launch and rebrand their site multiple times to help improve sales and internal efficiency, it's an ongoing partnership of growth and development. That's why it's important to have the best marketing in place to direct the best traffic to your site. Since the launch first website, we have worked closely with inrush to deliver numerous marketing advertising campaigns across multiple platforms which great success and ROI.
Quick Results and great ROI
iKrush are one of the fastest growing online women's fashion web sites in the UK, and having had massive success and growth since launching with mtc we are not surprised by the recognition iKrush now receive.
The business has grown exponentially year on year, and is set to continue this with further investment into the website and ecommerce platform.
Qasim Jabbar Managing Director
“We here at iKrush have found our partnership with mtc to be fantastic. They have delivered an incredible website for us with a vast range of functionality which is exactly as required. The support team at mtc. work tirelessly to resolve any issues which may arise as well as providing an excellent contribution to our overall goals and objectives at iKrush. I would have no hesitation in recommending mtc.”