We're delighted to share with you Superga's new eCommerce experience for 2023.
Superga has been a digital partner with mtc for many years now and relies on us to continually improve its online presence and YOY performance.
Superga is a well-established and well-known brand around the world and is worn by the most high-profile of celebrities and icons. They started their journey in 1911 in Turin, Italy, and have grown globally to become a top-selling household UK footwear brand and the UK site has grown to be the representation of the brand worldwide.
We launched Superga's first eCommerce site with mtc back in 2011 and it has grown exceptionally well in terms of conversion, sales, traffic and become a google certified shop. After years of building into the existing design, we were tasked to create a new eCommerce design to increase the customers' experience, more space for their shoe collections to grow and increase brand value.
Through a collaborative user-centred process with Superga, we defined goals and a purpose for the new site, which gave us a clear direction and understanding of the users now and future to enhance the design to meet the demand and needs of the changing users. This allowed us to maintain a consistent level of customer experience throughout all aspects of the design.
Summary of what we did in this project:
Full UX/UI Design Process
eCommerce Backend Development
eCommerce Front-End Development
Marketing / SEO Checks