Automotive
Sandicliffe
The Challenge
Sandicliffe Motor Group, an award-winning family-owned business with a legacy spanning over 70 years, found their primary sales and lead generation tool—their website—was no longer driving success efficiently. Built on a bespoke, custom-built Salesforce platform, the site had become a significant operational constraint. While originally intended to centralise lead management and vehicle listings, the platform’s inflexibility led to persistent issues with SEO, resulting in poor organic visibility and diminished site performance.
Furthermore, the bespoke nature of the infrastructure meant that even minor content updates or promotional adjustments were slow and costly to implement. Sandicliffe needed a modern, agile, and robust digital solution that could integrate with their existing systems while empowering their internal marketing team.
Solutions Grown
Automotive Expericence
Website Link
sandicliffe.co.ukResults Snapshot
The Solution: Autonomy—A Platform Built for Automotive Excellence
Sandicliffe partnered with mtc to execute a comprehensive digital migration, moving them onto Autonomy, mtc’s, high-performance platform specifically engineered for the automotive industry. The core of the project involved building a fast, mobile-first, and SEO-optimised digital storefront that could seamlessly handle Sandicliffe’s vast inventory and complex lead management requirements.
The true value of the Autonomy platform, however, lies in its ease of use and operational freedom. We engineered the platform to be fully integrated, allowing Sandicliffe to continue leveraging Salesforce for their critical CRM and sales processes while providing their marketing team with an intuitive Content Management System (CMS). This critical shift enabled a significant change in operational workflow, making the Sandicliffe team self-sufficient and capable of rapid response to market demands.
Group Operations Manager at Sandicliffe, Luke Stork commented on the transformation:
"The move to Autonomy was transformative. It's not just a beautiful, fast website; it's the operational freedom it gives us. Previously, every change was a costly, slow project. Now, we manage our content and campaigns in-house with incredible speed. mtc delivered a platform that is truly future-proof and has simplified our entire digital process.”
Transformational Results and Digital Empowerment
The implementation of the Autonomy platform delivered immediate and measurable improvements, fundamentally transforming Sandicliffe’s digital effectiveness. The site's new architecture resolved the previous SEO issues, leading to stronger organic search rankings and a sustained increase in high-quality organic traffic.
Key results include:
Elevated Performance: Launching a lightning-fast, mobile-first design, ensuring optimal user experience across all devices and significantly improving key core web vitals.
Operational Agility: The internal team gained the power to manage content, vehicle listings, and run agile marketing campaigns independently, eliminating reliance on external development for routine updates.
Future-Proof Integration: The site maintains seamless integration with the existing Salesforce CRM, ensuring continuity in sales operations while providing a modern user interface and back-end for the customer journey.
By delivering a comprehensive solution that aligned digital goals with operational efficiency, mtc empowered Sandicliffe to take full control of their online presence. The project success highlights mtc's commitment to delivering not just stunning websites, but sophisticated, performance-driven digital tools that genuinely simplify our clients' operations and drive long-term business growth.
