As an independently owned global company, Unique Group leads the way in providing engineering expertise, sales and rental equipment and the latest technology for the marine, diving, pipeline and subsea market sectors. Unique Group delivers bespoke, off-the- shelf engineering solutions and cost efficiencies across the oil and gas supply chain – onshore and offshore, surface and subsea.
The organisation employs over 500 people worldwide through its five multi-site divisions. Its 200-plus dedicated engineering specialists work across eight strategically important global oil and gas regions - United States, United Kingdom, Europe, Singapore, India, South Africa, Kingdom of Saudi Arabia and UAE.
mtc were delighted to be awarded the contract to work with Unique Group through a re-branding exercise, as well as the consolidation of their entire digital estate. The Group previously had a fractured and disjointed web presence with the division’s operating in silos with their own domain names and websites / branding. We have unified the group through the development of the businesses first fully responsive website, offering each of the divisions a website making use of the latest web technologies.
The website had thousands of pages, all of which were fully audited by mtc and redirected as required to the new equivalent page on the new UniqueGroup.com website. The website is also backed up with a full Digital Marketing Strategy covering multiple channels including SEM (Search Engine Marketing) through Paid Search as well as SEO (Search Engine Optimisation).
We are very proud of the end product delivered, and look forward to a long and mutually beneficial working relationship with Unique Group to maximise the commercial potential the new website delivers on a truly global scale.