Following a competitive tender earlier in the year, mtc were delighted to have been appointed as the digital partner for the Scotch Malt Whisky Society (SMWS).
Formed in 1983 the Society delivers amazing whisky to its members, bring members together to at their Members’ Rooms, tasting events, festivals, and network of partner bars around the world. That makes SMWS the perfect place to start your whisky journey, or take it to the next level.
SMWS are united and constant in their passion to share the world’s best whiskies and create the world’s most colourful whisky club.
The Society home is The Vaults in Leith, where they started out in a historic but dilapidated building that you can still see today at the heart of the Society monogram. The building has now been beautifully restored, and as membership has grown they have added Members’ Rooms in Edinburgh’s New Town, London and most recently Glasgow. The Society also has a presence in Austria, Australia, Belgium, Canada, China, Denmark, France, Germany, Hong Kong, India, Japan, Malaysia, the Netherlands, New Zealand, Poland, Sweden, Switzerland, Taiwan, Thailand, Singapore and the US.
The fantastic new website revolves around a powerful membership system. The platform is built using BigCommerce and features various key integrations including NetSuite, Patchworks, Monetate, Fresh Relevance and AWin. This fully integrated digital platform is part of a wider digital transformation project and is a key milestone in delivering that vision.
We are incredibly proud of this first phase of our journey together, and would recommend you check out the website to find out more!