Peter Vardy on the Road to Online Success with mtc.

20 May 2016

Peter Vardy on the Road to Online Success with mtc.

It is with great pleasure that we announce the launch of the new Peter Vardy website.

Peter Vardy Ltd is a fresh and vibrant company and a leader in the motor retail industry offering a refreshed approach to car sales, with a mission to bring something different to both customers and colleagues.

Peter Vardy currently employ over 790 Staff and have 12 Dealerships across Scotland with more than 24,000 cars sold last year.  When Peter Vardy approached mtc the brief was to design and build a best-in-class, fully responsive company and car search website. The website was to clearly communicate the brand values and company information for Peter Vardy and its dealerships.  Easy access was required to the car search and enquiry facilities, offering promotions and aftersales services with a firm focus on providing a world class online car dealership web platform to significantly grow online car sales. Peter Vardy himself added:

"Thank you for the early start this morning and for the months of work on the site. It looks world class, Peter"

mtc have setup the website using our years of experience online and our world-class CMS,  eCommerce and Bespoke development expertise to create a tailored automotive solution. The website has been user tested in conjunction with Autotrader to provide the best possible online experience and customer journey.

The new website brings together seven main Peter Vardy Franchises across Scotland: Vauxhall, BMW, MINI, Jaguar, Land Rover, Porsche and CarStore.

The new website includes cutting-edge features utilising the latest in digital motor retail technology.  The site has eighteen separate integrations with third-party systems including vehicle lookup, finance product lookups,, Autotrader Search API as well as enquiry and customer management through chat and HD video solutions such as Vee24 and Auto in Show / CitNow. 

Here is a sample of what you can expect from the new



At mtc we are delighted to have partnered with Peter Vardy and their internal Digital team and see this as the start of a very prosperous working relationship together as their digital partners.

So why not take a look around the new website, and when thinking about your next new or used car, think Peter Vardy as your number one choice.


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