mtc were approached to tender for the Scottish Water website, and were delighted to be selected as the winning bidder from over 100 other companies.
We are now happy to announce the launch of refreshed new website and absolutely recommend you check it out www.scottishwater.co.uk.
The previous website was delivered in 2010/11 and so this was a very key project for Scottish Water. Since that time there have been massive changes in the way their customers communicate with the organisation and use Scottish Water's services, this has changed fundamentally.
One of the key objectives for the new website was to ensure a better mobile experience, as Scottish Water were witnessing an exponential increase in mobile usage. The new website is therefore fully responsive and features a user experience and design which caters for mobile phones and tablet users.
During that same period Scottish Water had also successfully moved with the pace of social media to engage customers in an effective way across the two main centres of activity, which are Twitter and Facebook. The new website compliments this social media presence now also including Instagram.
Scottish Water was also progressing a comprehensive CRM project using Microsoft Dynamics as the base software. This project will deliver functionality such as single service logon for users, customer enquiry forms, targeted content and marketing capabilities. As a result the new website uses the CRM to define detailed user journeys in terms of them using the website as an active customer service portal, with the website delivering user journeys in terms of using the website to get access to key information.
The new website is fantastic and more accurately reflects our offering to our end customers as well as making use of the latest web technologies"
We are extremely proud of the project delivered in collaboration with Scottish Water, and are already working on a number of additional exciting projects together. We hope you enjoy the new website and benefit from the fantastic new user experience created.