Joe Duffy - A new Lease of life

08 Feb 2022

Joe Duffy - A new Lease of life

Following the successful redesign and development of sister site, ZuCar, mtc and Joe Duffy’s partnership has continued to grow.

With dated looks, features and an overall user experience, we have injected a new LEASE of life into the Joe Duffy Leasing website to the expectations of the way customers now live.

“The way we live our lives is changing rapidly and so too are our customers’ needs. We believe the launch of this Personal Leasing product into the Irish retail motor industry gives customers the choice to lease a new vehicle without having to go down the traditional ownership route. Customers are becoming more conducive to subscription services, and I’m delighted we now have such a flexible product to offer, which completes our range of options.” Alan Gilligan Marketing Director at Joe Duffy Group

With a dynamic and engaging frontend, visitors to the site have full control with business and personal leasing options, detailed vehicle specifications, customisable options, and live proposition calculator that ensures the visitor has all the details of their lease front and centre.

Powering the new Joe Duffy Leasing website is a powerful CMS, giving the team at Joe Duffy full control of the content, with the ability to create dynamic page layouts and feature rich landing pages.

Alan Continued “The team at MTC delivered an extremely complex solution involving many 3rd party integrations and they pivoted with us mid project when the product and functionality requirements changed. MTC not only delivered a complicated technical solution but they took the time to understand the business and our customers’ needs right from the start. We are delighted with the new website and the capabilities it now provides for us to offer a truly omni-channel retail approach for new vehicles for our customers.”

Key partners have been integrated into the site, providing cutting edge vehicle images, which allow users to modify their selection at a touch of a button, ensuring they get a real feel for what their next car will look like. With instant vehicle specification details being displayed, customers can see the whole specification and with additional extras available, can pick and choice, with real-time on screen offer updates. 

We are very proud of our partnership with such a forward thinking digital business in Joe Duffy. With many more projects in the pipeline, we are looking forward to many successful years on the road together. 


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