Google Chrome will mark all HTTP sites as not secure during July 2018
Here at MTC, we have a few key dates noted on our July 2018 calendars. The 1st of July was 'International Joke Day' and we all made a little more effort than usual to laugh at the jokes made by our directors. July 2018 also marks the introduction of new updates from Google. Google has confirmed that it is rolling out more updates, striving towards a secure web. We've answered a few of the key questions surrounding this issue, and why it's important that you take note of this update.
But first, what is SSL?
SSL Certificate is the standard security technology used for establishing an encrypted link between a web server and a browser. It ensures that all data passed between the web server and the browser remains private and integral. Their purpose is to encrypt sensitive information, protect users from cybercriminals, and as a result, it builds trust and brand power for brands.
And what is this update you’re talking about?
Google began making security a priority in 2016. Google doesn’t give much away when it comes to explaining their search engine algorithms, but one of the biggest clues they've ever divulged was hinting that secure sites are given a small rankings boost. They’ve tried to incentivise security for the previous two years, but now that's changing.
Effective July 2018, Google's Chrome browser will mark non-HTTPS sites as 'Not Secure'. Google will now not only quietly give a helping hand secure websites, but they're now discouraging users from clicking on non HTTPS websites.
I understand what it does, but why should I bother investing in a SSL Certificate?
There are many benefits investing in an SSL certificate for your website. There are a whole host of technological benefits, including protection for information on your website, guarding against phishing, compliance with the PCI, and visibility & priority for your brand on search engines.
In addition to this, it lets users know that your brand is authentic and genuine. Google’s new update will let users see exactly which websites are secure. Having a secure site will offer you brand power and increase customer trust with internet users.
Hmm, it sounds good - but I’m not convinced.
Google have slowly been dropping more hints about the importance of having a SSL Certificate secured website. Non HTTPS sites are now being exposed, and it will only be a matter of time before it evolves to block all sites that’s not HTTPS.
If you’re interested in finding out more about the importance and benefits of having an SSL certificate, get in touch today to talk about securing your website with HTTPS.