Scotch Malt Whisky Society

Web design that starts with the goal, not the layout

We design around your customers and what the business needs next. Strategy, UX, creative and build in one place, so the site works as well as it looks.

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STRATEGY. DESIGN. TECHNOLOGY. MARKETING. GROWTH.

Great design starts with better questions.

The best partnerships start with a question, not a wireframe. We work with your team, test the assumptions and keep improving the site after launch.

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Our operating model

We start by understanding your goals

Design shouldn't come down to opinion. We look at what the business needs, what customers need and how the site will change after launch.

01 Plan We get under the brief: your goals, your audiences, how people use the site now and where the gains are. Explore 02 Deliver UX, interface, content and build together. Easy to use, accessible, and right on every screen size. Explore 03 Grow Once people are using it we can see what works, what doesn't and what to do next. Explore

Great design shouldn't stand still.

Businesses change. Customers change. Products, technology and priorities change with them.

  1. Nov 2014
    Deliver

    The website launched

    The first build went live: a brand and shop for a business already growing faster than its own infrastructure.

  2. Mar 2015
    Plan

    An ongoing development partnership

    The relationship moved from project to partnership, starting with Equity for Punks IV, the crowdfunding round that needed to handle thousands of investors at once.

  3. Aug 2015
    Deliver

    BrewDog USA

    A second market, with its own store on the same platform.

  4. Mar 2016
    Deliver

    Bottlebox

    A beer subscription club on the existing platform: six plans, skip, pause or cancel at any time, Stripe for the recurring billing, and orders flowing into the same fulfilment as the shop.

  5. Jul 2016
    Deliver

    Equity for Punks USA

    BrewDog's first raise outside the UK, with a $50m target. Live updates, FAQs and benefits pages ran on the main site, and every allotted share was imported back so US investors unlocked the same perks.

  6. Jul 2017
    Deliver

    A new site

    Three years on, the platform was rebuilt around what the business had become rather than what it had been.

  7. Apr 2018
    Deliver

    Equity for Punks USA II

    The second American round, run the same way: shares allotted on the US platform, imported back and activated on brewdog.com alongside the UK investors.

  8. Oct 2018
    Deliver

    Equity for Punks V

    Another round through the same platform, six months after the second US one.

  9. May 2019
    Grow

    Subscriptions

    Recurring revenue added to the model, which meant new journeys, new billing and new retention work.

  10. Jan 2020
    Deliver

    Equity for Punks goes global

    Multi-language, multi-market, one platform, so the round could run everywhere the brand had reached.

  11. Until 2022
    Grow

    Eight years of partnership

    Development and marketing ran side by side throughout, right up until the business was bought over.

Valued partnerships

The clients who stay with us, and grow with us, year after year.

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Don't redesign the website. Rethink what it needs to do.

Tell us what's changing in the business and we'll help work out what the site needs to do next.

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Still deciding?

The questions we get asked most often before a design project starts.

What kind of web design does mtc. do?

We work with established organisations where the website earns money or runs part of the operation. Corporate sites, eCommerce, complicated customer journeys and larger platforms.

We suit businesses who want thinking and an ongoing relationship, more than a visual refresh.

What's the difference between web design and UX design?

Web design covers the whole look and feel: visuals, layout, how content is presented, how the brand comes across. UX is about how people find their way around and get things done.

We don't run them as separate jobs. The site has to look right and make sense to the person using it.

Do you design before choosing the technology?

Yes, usually. What customers and the business need should point to the platform, rather than the platform dictating the experience.

Plan tells us what customers, your team and the business need. That shapes both the design and the technical decisions in Deliver.

Can you redesign our site without rebuilding it?

Yes. Not every design job needs a rebuild.

We'll look at the current site, the journeys, the analytics and the technical limits, then say whether you need steady improvement, a redesign or a new platform.

How will we know the new design is working?

We agree what success looks like before launch and make sure it's being measured.

After launch we use analytics, behaviour, conversion and customer feedback to see how people really use the site, and what to improve first.

Can you carry on working with us after the redesign?

Yes, and that's where most of our best relationships come from.

After launch we can keep going on design, development, CRO, analytics, SEO, paid media, email and content as your priorities shift.

What should your next website actually do?

Maybe the current site no longer looks like the business. Maybe customers can't find what they need. Or you've simply outgrown it. Tell us where the business is going and we'll help work out what the site needs to become.

Let's talk

Prefer to talk now? Call 0344 804 2021.

  • A real person gets back to you within one working day
  • No obligation and no cost to talk it through
  • 20 years building websites and platforms for UK brands

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